Will complaining about misleading ads work???

After searching for pots and pans, I read a Bloomingdale's ad which looked like a real good deal - Cuisinart Contour Stainless Steel 13-PC Cookware set for $199! Regular price - $540. One Day Sale!

Found out from Cuisinart's corporate office - product division - and their website, however, that $199 is the regular price, and stores can advertise whatever price they want. Bed Bath & Beyond also has it for $199. Bloomingdale's salesman said it would ring up $540 the day after the sale...

Seem unfair? Should I trust Bloomingdale's sales catalog?

Waiting for a response from Bloomingdale's as to whether this is false advertising.